IT HAS LONG BEEN SAID THAT MANNERS MAKETH MAN, AND FOR A TIME A SPECIAL CLASS OF GENT LIVED AND DIED BY THIS RULE. BUT IN THE MODERN WORLD, AS THIS CADRE OF SOCIAL OPERATIVES GROWS RARE, A NEW MANDATE OF ETIQUETTE IS IN ORDER.

SINCE 1897, THE KINGSMEN TAILORS HAVE ENFORCED A STRICT CODE OF CONDUCT AND TRAPPINGS. THIS GENTLEMAN’S OATH SWORE BY A SERIES OF MAXIMS, FROM DRESS TO DUTY. THEY HAVE NOW ISSUED A FRESH OATH OF GENTLEMANLY ORDER.

STUDY THESE MODERN RULES AND SUIT UP. WHEN RARELY IN DOUBT, A TRUE GENTLEMAN’S BEHAVIOR SHOULD BE DICTATED BY THE ONE GARMENT HE CANNOT SHED - HIS PRIDE.

THE RULES:

A gentleman never tells about conquests, private matters, or dealings. His business is nobody else’s.

A gentleman doesn’t clash in public with enemies or exes, or worse, with out-of-fashion contrasts, colors or styles.

A gentleman is always happy to serve, whether it’s opening the door, picking up the bill, or merely calling a cab the next morning. Ask him for help and he cannot refuse.

A gentleman never reacts to rudeness. He pretends he doesn’t recognize it and moves on like it never happened, because it never should have.

A gentleman is always on target with witty remarks, interesting facts, and conversation starters that bring the best out of everyone.

A gentleman asks non-invasive questions to keep a conversation going and attention focused on others. He makes them feel like the most interesting person he’s ever met, whether that’s true or not.